RSS (Really Simple Syndication) feeds play a pivotal role in modern content distribution strategies. These feeds offer a standardized format for websites to automatically publish and disseminate their content. By structuring information in XML format, RSS feeds enable subscribers to receive updates whenever new content is published without the need to manually visit the website.…
Read more
With a record-breaking 91% of B2B marketers reporting success in generating leads through video content, it’s clear that B2B video marketing is no longer a fad but a powerful force shaping the B2B marketing landscape. If you’re not already using B2B video marketing in 2024, add it to your marketing “to-do” list for the following…
Read more
Bulk email, often known as mass email, is an email/ message sent to many people at once. Sending bulk emails to all the subscribers on your subscriber list can be appealing and is frequently cost-effective. But unfortunately, 17 out of 100 emails could only hit the inbox. Despite your efforts to ensure the success of…
Read more
In an era where every click counts, no one wants to spend precious hours crafting emails that don’t captivate their audience. And that’s where an email marketing tool comes in. An email marketing tool can be any software or platform that helps you create, send, and track email campaigns. It simplifies designing emails, managing subscriber…
Read more
LinkedIn has transformed from a simple professional networking platform into a treasure trove of opportunities for marketers. It’s no longer just a place to connect with colleagues; it’s a hub for discovering valuable content. 92% of B2B marketers prefer LinkedIn over social networks for building their brand and establishing themselves as industry experts. Smart brands…
Read more
A successful business relies on an effective marketing strategy that draws in customers, boosts revenue, and establishes a reliable brand. Some people think having their own marketing team is the way to go, while others find it easier to use a digital agency. Deciding between a digital marketing agency and an in-house team depends on…
Read more
SaaS Marketing is analysing and addressing a customer’s pain points at each stage of their journey. The purpose of building a SaaS marketing campaign is to generate leads for which you should have a strong lead magnet. To know the lead magnet a SaaS campaign should understand the buyer persona at every stage of the…
Read more
Software as a Service (SaaS) products needs a unified marketing approach. SaaS marketing strategies involve the use of all marketing channels as the product as well as the target audience; both are in the digital space. Thus, marketing efforts need to stand out to attract new customers that will sign-up for the long haul. Although…
Read more
A landing page (LP) is a page that you “land” on by clicking an ad or a campaign or link. As you browse and navigate the internet, you visit landing pages all the time. The goal of creating the landing pages is to convert the traffic into leads. If the landing pages are optimised, the…
Read more
Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
Read more
Recent Comments