In an era where every click counts, no one wants to spend precious hours crafting emails that don’t captivate their audience. And that’s where an email marketing tool comes in. An email marketing tool can be any software or platform that helps you create, send, and track email campaigns. It simplifies designing emails, managing subscriber lists, analyzing campaign performance, etc.

But choosing the best email marketing tool in 2024 can be a real headache, especially with all the options available. Don’t panic; take a deep breath; we’ve got your back! Here’s a quick yet insightful overview of some of the best free and paid email marketing tools available.

Platform	Free Plan	Monthly Emails (Free Plan)	Subscriber Limit (Free Plan)	Paid Plans/ month	Best Feature
MailChimp	Yes	1000	500	Starts from ₹770	Personalized Content Optimizer
Zoho Campaigns	Yes	6000	2000	Starts from ₹180	Email Cadence
Drip	Yes (14-days)	–	–	Starts from $39	Onsite Email Campaigns
Convert Kit	Yes	Unlimited	1000	Starts from $15	Advanced subscriber segmentation
Brevo	Yes	9000	Unlimited	Starts from Rs 1575	SMS and WhatsApp campaigns
Omnisend	Yes	500	250	Starts from $16	Behavioral Targeting
Mailer Lite	Yes	12000	1000	Starts from $9	A/B TestingFeatures
Sender	Yes	15000	2500	Starts from $15.83	Automation and push notifications
Email Octopus	Yes	10,000	2500	Starts from $8	Easy-to-use editor
SmartrMail	Yes(15 days)	5 mails/ Subscriber	250	Starts from $14	Automated Flow Builder
SendGrid	Yes	6000	2000	Starts from $15	Intuitive email marketing campaigns
MooSend	Yes (30 days)	Unlimited	1000	Starts from $9	Drag-and-drop email template builder
Constant Contact	Yes (60 days)	100 free emails	Unlimited	Starts from Rs 990	Automated Google Ads
SendPulse	Yes	15000	500	Starts from $6.40	ChatBot Builder
Hubspot Marketing Hub	Yes (14-days)	2000	–	Starts from $20	CRM Suite
AWeber	Yes	3000	500	Starts from $29.99	List management tools

Top 10 Best Email Marketing Tools For 2024

Whether you’re a B2B company or an eCommerce brand, there’s an entire ecosystem of free and paid email marketing tools available, and they have all the features you’ll need to build out your email marketing. Let’s dive into the details of the Top 10 Email Marketing Tools in 2024 :

1. MailChimp:

MailChimp is one of the best email marketing tools designed to create and automate digital marketing campaigns. It is one of the most advanced marketing tools available for improving your campaigns and tracking the traffic generated. Furthermore, the platform supports multiple integrations with various SaaS companies. The tool is quite efficient for email campaigns, using which you can engage with your audience. MailChimp is a well-renowned name in the world of email marketing. It’s perfect for B2B and small businesses. 

Key Features:

• User-friendly drag-and-drop email builder
• Provides a wide range of pre-designed templates
• Supports basic automation workflows
• Create dynamic content for some plans 
• Provides tools for getting insights and analytics in one place 
• Free plan for up to 500 contacts and 1,000 emails per month
• Affordable paid plans starting from ₹ 385/ month with advanced features

2. Zoho Campaigns:

Zoho Campaigns stands out as a top-tier email marketing solution in 2024, part of Zoho’s cloud software suite. It seamlessly integrates with team email, CRM, bookkeeping, HR management and more. It also offers a user-friendly drag-and-drop email editor with personalized, dynamic designs.You can use workflows to automate customer communications and track data directly in an integrated Zoho or third-party CRM.

Key Features:

• Unlimited emails
• Dynamic content
• A/B testing
• Email Cadence
• Domain Authentication
• Drag and Drop Workflow
• Contact Path Tracing

3. Drip:

Drip is an eCommerce-specific email marketing automation tool. It comes with a lot of pre-built workflows like a welcome series, abandoned cart campaigns, post-purchase, win-back series, and birthday emails, which you can set up with a single click. 

Key Features:

• Automated email sequences for every stage of the customer journey (abandoned carts, post-purchase, win-back)
• Dynamic product recommendations and personalized triggers
• Create email flows and drip campaigns in a few clicks
• Advanced e-commerce analytics and reporting
• Advanced audience segmentation

4. ConvertKit:

ConvertKit is a visual email automation platform that makes it easy to deliver highly personalized email marketing drip campaigns to your audience, improving your bottom line. It makes it easy to segment your contacts, so you only deliver valuable information via email. The tool is highly intuitive and also provides the functionality to deliver broadcasts.

Key Features:

• Streamlined interface for easy email creation, sign-up forms, and management
• Tag contacts for easy segmentation and personalization.
• Landing page and lead magnet creation tools for building your audience
• Customize customer journeys based on their behavior and actions.
• Create email templates for future use.
• Advanced subscriber segmentation and tracking options

5. Brevo:

If you’re looking for one tool to handle all your marketing and sales needs, Brevo is a great option. It not only helps with email marketing but also allows users to engage with leads, send messages, engage customers, and manage interactions easily within the platform. 

Key features:

• Powerful automation features at competitive prices
• Broad marketing and sales feature set
• A/B testing and multivariate testing for optimizing email performance
• Dynamic segmentation and personalization tools
• Free plan for up to 300 emails per day
• Paid plans start from Rs 1575 per month with additional features

6. Omnisend:

Omnisend is another free email marketing tool designed specifically for eCommerce businesses. This email marketing tool is easy to use, with drag-and-drop content blocks for both its email and signup form builders. Users can effortlessly design on-brand emails and popups through the Brand Assets feature, importing logos, colors, and fonts directly from their store. 

Key Features:

• Advanced segmentation 
• Behavioral targeting
• Build your list with various signup forms, including popups, landing pages, and gamified forms
• Reporting and analytics
• Live chat support

7. Mailer Lite:

MailerLite stands out as a unique and user-friendly free email marketing platform. Its simple UI and intuitive drag-and-drop editor make it perfect for beginners. The platform offers a rich text editor and built-in photo editing, catering to creatives and bloggers aiming to represent their brands through attractive newsletters.

Key Features:

• Email automation
• Advanced segmentation
• Unsubscribe page builder
• Built-in photo editing for appealing emails
• Contact tagging
• A/B split testing to optimize performance
• Reporting and analytics to track campaign success

8. Sender:

Sender is a powerful email marketing tool with a lot of features, even in its free plan. The platform, which is fully GDPR compliant with servers and entities based in the EU, ensures a commitment to data protection. The free plan provides access to all features, with limitations only on subscribers and maximum monthly emails.

Key Features:

• Email automation
• Stylish email campaigns with free newsletter templates
• Customizable templates to suit unique needs
• Drag-and-drop content elements for easy customization
• Personalization of subject lines and body

9. Email Octopus:

Email Octopus is a great alternative to Mailchimp. It has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI for people looking for a simple interface, basic customer service, and powerful email marketing tools at a low cost. It has an excellent dashboard for monitoring campaign performance.

Key Features:

• Statistics stored for 30 days
• Drag-n-drop email editor
• Basic customer support
• Email list management
• Email campaigns and flows
• Email Segmentation

10. SmartrMail:

SmartrMail is one of the most generous free emailing software in terms of features for E-commerce users. A large variety of automation workflows, including welcome email series, product recommendation series, etc. Get best practice automation that gets sales ready to go right out of the box.

Key Features:

• Deep Integration 
• Abandoned Cart Emails
• Segmentation
• Popups
• Marketing automation

Conclusion: Which is the best email marketing tool to use in 2024?

Ultimately, the choice is yours: do you prefer an affordable option or a tool to optimize all your campaigns? Fortunately, there are marketing tools designed for every goal, and all the options mentioned above offer either a free plan or a free trial. This allows you to test them out, take them for a spin, and decide if they’re the right fit for the long haul.

While selecting the appropriate email marketing tool is crucial, it’s important to remember that it’s just the first step. If you want to really succeed at email marketing, you need to focus on writing content that people want to read. Personalize your messages, segment your lists, and track your results to continually refine your strategy. With commitment and these powerful tools, 2024 can be the year you conquer your inbox and cultivate long-term relationships with your customers. So, are you ready to launch your email marketing campaign? We’re here to help! Contact us at [email protected], and let’s unlock the power of email together.