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Category: Social Media Marketing

Digital Marketing Concepts

Inside the Success of Viral Social Media Campaigns

Explore the secrets behind impactful social media campaigns through real-world examples from leading brands. From Amul’s timely and witty topical ads to Swiggy’s viral ‘Voice of Hunger’ challenge, discover how brands like Zomato, Dunzo, and Spotify leverage humor, user-generated content, and personalization to engage audiences effectively. These case studies exemplify the power of creativity, community-building, and staying relevant in today’s dynamic digital landscape.

Must Know Sustainable and Ethical Marketing Practices

Discover key sustainable and ethical marketing practices for 2024. Learn from successful brands and find out how to make a positive impact while building trust with your audience.

Discover the Best Social Media Management Tools for 2024

As social media marketing continues to grow rapidly, marketers are constantly on the lookout for efficient ways to manage multiple social networking sites, save time and increase efficiency. The best solution to this is the use of social media management tools. Social media management tools consolidate your business accounts into one platform, streamlining your social…
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INSTAGRAM SHADOWBAN: WHAT IS IT AND HOW TO REMOVE IT?

Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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HOW TO GET STARTED WITH YOUR DIGITAL MARKETING CAREER?

Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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HubSpot Marketing Hub: 7 Features that you should know

A good marketing tool is a great asset for any organization to execute, track and improve its marketing strategies. Such as Hubspot Marketing Hub, a marketing software used by marketers all around the world. There are ample digital marketing tools in the market to choose from for your day-to-day marketing activities. However, HubSpot Marketing Hub…
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Facebook Algorithm – know the basics

Why do some posts go viral with engagement while others fall off with just a few courtesy likes? After all, all brands put in a lot of effort to create those posts. Let’s look at how the Facebook algorithm works. The Facebook algorithm ranks all the posts from friends and fans. It determines “meaningful interactions”…
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Social Media Management tools

Tools for Social Media management

In this article, you will learn most popular social media management tools.

Is your Business on LinkedIn?

With over 660+ million users currently, LinkedIn is about building connections and networks. It has the ability to tap into the existing connections and grow your business through word of mouth. It is one of the top-rated social networks for lead generation. When we talk about social media, the first thing that strikes is Facebook.…
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