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Digital Marketing Best Practices.. tips.. tricks and much more

Digital Marketing Concepts

40 Days to GA4: Unlocking New Possibilities for Data-driven Success!

Google Analytics 4 (GA4) is the improved version of Google Analytics, which was released two and a half years ago in October 2020. It is a significant update that introduces new features and capabilities that were unavailable in the previous versions of Google Analytics. Businesses must transition to GA4 before 1st July 2023 for secure…
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Top 7 Email Marketing Tools in 2022

In today’s ever-changing world of email marketing tools, it is essential to be aware of all the digital marketing channels available in the industry. With four billion email users worldwide, email has become the most effective marketing channel for business content distribution. As a result, most organizations leverage their mobile-friendly emails as part of their marketing…
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A Quick Start To Lead Scoring

Lead generation is the core marketing function of any business. Every lead generated through different efforts may not be of the same value. Thus, marketers use lead scoring methods to qualify the leads and prospects collected from various marketing channels. If you are not using it yet, here’s a quick start guide to lead scoring.…
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The Hybrid Work Model – Benefits and its challenges to overcome

In 2020, COVID first hit the health of people, then the economy and deeply impacted the mindset of the people and the organizations. For organizations who thought employees will not produce the same result if they work from home, things changed! There was no option, but to adapt and accommodate the new style of working…
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SaaS Marketing: Everything you need to know about it

SaaS Marketing is analysing and addressing a customer’s pain points at each stage of their journey. The purpose of building a SaaS marketing campaign is to generate leads for which you should have a strong lead magnet. To know the lead magnet a SaaS campaign should understand the buyer persona at every stage of the…
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SaaS Marketing Strategies: Think of it as B2C

Software as a Service (SaaS) products needs a unified marketing approach. SaaS marketing strategies involve the use of all marketing channels as the product as well as the target audience; both are in the digital space. Thus, marketing efforts need to stand out to attract new customers that will sign-up for the long haul. Although…
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A landing page (LP) is a page that you “land” on by clicking an ad or a campaign or link. As you browse and navigate the internet, you visit landing pages all the time. The goal of creating the landing pages is to convert the traffic into leads. If the landing pages are optimised, the…
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Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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Impact of Apple’s iOS 15 On Email Marketing

Click and Open Rate are two important metrics for measuring email success for an email marketer. This time Apple has announced its update on iPhone which will affect the method by which email marketers use the open rate metric. This iOS 15 Update will impact email marketing.  WHAT IS THIS NEW PRIVACY UPDATE? “Privacy has…
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