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Digital Marketing Best Practices.. tips.. tricks and much more

Digital Marketing Concepts

Sending Bulk Emails: Tips To Avoid Spamming?

Bulk email, often known as mass email, is an email/ message sent to many people at once. Sending bulk emails to all the subscribers on your subscriber list can be appealing and is frequently cost-effective. But unfortunately, 17 out of 100 emails could only hit the inbox. Despite your efforts to ensure the success of…
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Best Email marketing tools 2024

Best Email Marketing Tools to Use in 2024

In an era where every click counts, no one wants to spend precious hours crafting emails that don’t captivate their audience. And that’s where an email marketing tool comes in. An email marketing tool can be any software or platform that helps you create, send, and track email campaigns. It simplifies designing emails, managing subscriber…
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LinkedIn Statistics Every B2B Marketer Needs to Know in 2023

LinkedIn has transformed from a simple professional networking platform into a treasure trove of opportunities for marketers. It’s no longer just a place to connect with colleagues; it’s a hub for discovering valuable content. 92% of B2B marketers prefer LinkedIn over social networks for building their brand and establishing themselves as industry experts. Smart brands…
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Digital Marketing Agency Or In-House Team: Which Is Better For Your Company?

A successful business relies on an effective marketing strategy that draws in customers, boosts revenue, and establishes a reliable brand. Some people think having their own marketing team is the way to go, while others find it easier to use a digital agency. Deciding between a digital marketing agency and an in-house team depends on…
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40 Days to GA4: Unlocking New Possibilities for Data-driven Success!

Google Analytics 4 (GA4) is the improved version of Google Analytics, which was released two and a half years ago in October 2020. It is a significant update that introduces new features and capabilities that were unavailable in the previous versions of Google Analytics. Before starting the preparation of the master’s thesis, the student must…
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Top 7 Email Marketing Tools in 2022

In today’s ever-changing world of email marketing tools, it is essential to be aware of all the digital marketing channels available in the industry. With four billion email users worldwide, email has become the most effective marketing channel for business content distribution. As a result, most organizations leverage their mobile-friendly emails as part of their marketing…
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A Quick Start To Lead Scoring

Lead generation is the core marketing function of any business. Every lead generated through different efforts may not be of the same value. Thus, marketers use lead scoring methods to qualify the leads and prospects collected from various marketing channels. If you are not using it yet, here’s a quick start guide to lead scoring.…
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The Hybrid Work Model – Benefits and its challenges to overcome

In 2020, COVID first hit the health of people, then the economy and deeply impacted the mindset of the people and the organizations. For organizations who thought employees will not produce the same result if they work from home, things changed! There was no option, but to adapt and accommodate the new style of working…
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SaaS Marketing: Everything you need to know about it

SaaS Marketing is analysing and addressing a customer’s pain points at each stage of their journey. The purpose of building a SaaS marketing campaign is to generate leads for which you should have a strong lead magnet. To know the lead magnet a SaaS campaign should understand the buyer persona at every stage of the…
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