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Digital Marketing Best Practices.. tips.. tricks and much more

Digital Marketing Concepts

Mastering Google Tag Manager: Streamlining Analytics for Business Success

Discover the efficiency and insights Google Tag Manager (GTM) offers in the realm of digital analytics. GTM streamlines tag management, optimizes data collection, and integrates seamlessly with marketing tools, empowering businesses of all sizes to make data-driven decisions, enhance marketing strategies, and improve overall digital performance. With intuitive features like tag templates, version control, and…
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Mastering YouTube Analytics: A Comprehensive Guide to Channel Growth

Mastering YouTube Analytics: A Comprehensive Guide to Channel Growth

Ever wonder why some YouTube channels skyrocket while others struggle to gain traction? It’s not just about making great videos; it’s also about understanding your audience and how they interact with your content.  That’s where YouTube analytics comes in. It’s like having a secret map to channel success. In this guide, we’re diving deep into…
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Harnessing The Power Of Influencers For B2B Business

Harnessing The Power Of Influencers For B2B Business

At all times, when we set out to promote our brand, we keep an eye out for the most effective B2B business strategies that can help us reach a growing number of customers within reasonable time limits. With the rise of social media over the last decade,  businesses are constantly seeking innovative strategies to elevate…
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How to Integrate RSS Feed with Zoho Campaigns?

RSS (Really Simple Syndication) feeds play a pivotal role in modern content distribution strategies. These feeds offer a standardized format for websites to automatically publish and disseminate their content. By structuring information in XML format, RSS feeds enable subscribers to receive updates whenever new content is published without the need to manually visit the website.…
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Video Marketing Guide

2024 B2B Video Marketing Guide: Top Video Content Types For Leads & Sales

With a record-breaking 91% of B2B marketers reporting success in generating leads through video content, it’s clear that B2B video marketing is no longer a fad but a powerful force shaping the B2B marketing landscape. If you’re not already using B2B video marketing in 2024, add it to your marketing “to-do” list for the following…
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Sending Bulk Emails: Tips To Avoid Spamming?

Bulk email, often known as mass email, is an email/ message sent to many people at once. Sending bulk emails to all the subscribers on your subscriber list can be appealing and is frequently cost-effective. But unfortunately, 17 out of 100 emails could only hit the inbox. Despite your efforts to ensure the success of…
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Best Email marketing tools 2024

Best Email Marketing Tools to Use in 2024

In an era where every click counts, no one wants to spend precious hours crafting emails that don’t captivate their audience. And that’s where an email marketing tool comes in. An email marketing tool can be any software or platform that helps you create, send, and track email campaigns. It simplifies designing emails, managing subscriber…
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LinkedIn Statistics Every B2B Marketer Needs to Know in 2023

LinkedIn has transformed from a simple professional networking platform into a treasure trove of opportunities for marketers. It’s no longer just a place to connect with colleagues; it’s a hub for discovering valuable content. 92% of B2B marketers prefer LinkedIn over social networks for building their brand and establishing themselves as industry experts. Smart brands…
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Digital Marketing Agency Or In-House Team: Which Is Better For Your Company?

A successful business relies on an effective marketing strategy that draws in customers, boosts revenue, and establishes a reliable brand. Some people think having their own marketing team is the way to go, while others find it easier to use a digital agency. Deciding between a digital marketing agency and an in-house team depends on…
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40 Days to GA4: Unlocking New Possibilities for Data-driven Success!

Google Analytics 4 (GA4) is the improved version of Google Analytics, which was released two and a half years ago in October 2020. It is a significant update that introduces new features and capabilities that were unavailable in the previous versions of Google Analytics. Before starting the preparation of the master’s thesis, the student must…
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