RSS (Really Simple Syndication) feeds play a pivotal role in modern content distribution strategies. These feeds offer a standardized format for websites to automatically publish and disseminate their content. By structuring information in XML format, RSS feeds enable subscribers to receive updates whenever new content is published without the need to manually visit the website.…
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With a record-breaking 91% of B2B marketers reporting success in generating leads through video content, it’s clear that B2B video marketing is no longer a fad but a powerful force shaping the B2B marketing landscape. If you’re not already using B2B video marketing in 2024, add it to your marketing “to-do” list for the following…
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Bulk email, often known as mass email, is an email/ message sent to many people at once. Sending bulk emails to all the subscribers on your subscriber list can be appealing and is frequently cost-effective. But unfortunately, 17 out of 100 emails could only hit the inbox. Despite your efforts to ensure the success of…
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In an era where every click counts, no one wants to spend precious hours crafting emails that don’t captivate their audience. And that’s where an email marketing tool comes in. An email marketing tool can be any software or platform that helps you create, send, and track email campaigns. It simplifies designing emails, managing subscriber…
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LinkedIn has transformed from a simple professional networking platform into a treasure trove of opportunities for marketers. It’s no longer just a place to connect with colleagues; it’s a hub for discovering valuable content. 92% of B2B marketers prefer LinkedIn over social networks for building their brand and establishing themselves as industry experts. Smart brands…
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A successful business relies on an effective marketing strategy that draws in customers, boosts revenue, and establishes a reliable brand. Some people think having their own marketing team is the way to go, while others find it easier to use a digital agency. Deciding between a digital marketing agency and an in-house team depends on…
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Google Analytics 4 (GA4) is the improved version of Google Analytics, which was released two and a half years ago in October 2020. It is a significant update that introduces new features and capabilities that were unavailable in the previous versions of Google Analytics. Before starting the preparation of the master’s thesis, the student must…
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Instagram has evolved substantially over the past decade, as has its audience, its business features, its algorithms, and its technological capabilities. Instagram’s tremendous growth has made updating a business’ Instagram presence a necessity. It had the largest audience in India compared to the rest of the world during Jan 2022, with a total of 230.25…
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In today’s ever-changing world of email marketing tools, it is essential to be aware of all the digital marketing channels available in the industry. With four billion email users worldwide, email has become the most effective marketing channel for business content distribution. As a result, most organizations leverage their mobile-friendly emails as part of their marketing…
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Lead generation is the core marketing function of any business. Every lead generated through different efforts may not be of the same value. Thus, marketers use lead scoring methods to qualify the leads and prospects collected from various marketing channels. If you are not using it yet, here’s a quick start guide to lead scoring.…
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