Look at your social feed right now. What do you see? Studio microphones, high-definition video clips, cinematic lighting, and industry leaders sitting across from each other in candid conversation. Video has moved from being just another content format to becoming a central part of modern content marketing. And podcasts have emerged as one of the…
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Have you ever searched for a company online and found multiple profiles, outdated information, or inactive pages representing the same brand? You are not alone. According to industry studies, more than 60% of brands have duplicate or outdated digital profiles across platforms, and many organizations struggle to manage their growing digital footprint. This is where…
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Pre-school marketing is not about shouting louder than everyone else. It’s about showing up in the right places and helping parents feel a quiet sense of confidence. When parents start looking for a preschool, they’re not just comparing fees or infrastructure — they’re imagining their child in that space. This is where digital marketing for…
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Rebranding: More Than Just a New Logo Rebranding isn’t just about changing a logo, it’s about adapting to change and staying relevant in a dynamic market. Brands evolve for various reasons: shifts in consumer preferences, market expansion, mergers, or even reputation recovery. A successful rebrand helps businesses maintain their competitive edge and strengthen their connection…
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Explore the secrets behind impactful social media campaigns through real-world examples from leading brands. From Amul’s timely and witty topical ads to Swiggy’s viral ‘Voice of Hunger’ challenge, discover how brands like Zomato, Dunzo, and Spotify leverage humor, user-generated content, and personalization to engage audiences effectively. These case studies exemplify the power of creativity, community-building, and staying relevant in today’s dynamic digital landscape.
Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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What are the traits of a good digital marketing agency? How do you get the most suitable agency for your work? Several organizations, big or small, face this question. Organisations are often confused between investing in a marketing team who can manage all the activities in-house and hiring a good digital marketing agency. If its…
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Shail Digital has joined HubSpot’s Solutions Provider Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.
Everyone is producing content – not daily or hourly, but every second. But is content working showing the results as it should? SEMrush reports that 91% of marketers from 39 countries invested massively in content marketing in 2019. From blog posts to promotional emails, every business today is focused on content marketing. But are you,…
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Personalisation, Customisation and Predictive Analysis for enhanced customer experience Artificial Intelligence was one of the most discussed trends in 2019. It has taken the marketing industry by storm in 2020. AI technology is more accessible today than ever. It can play an influencing role for brands of all sizes and shapes. Integration of artificial intelligence…
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