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Category: Web Analytics

Digital Marketing Concepts

40 Days to GA4: Unlocking New Possibilities for Data-driven Success!

Google Analytics 4 (GA4) is the improved version of Google Analytics, which was released two and a half years ago in October 2020. It is a significant update that introduces new features and capabilities that were unavailable in the previous versions of Google Analytics. Before starting the preparation of the master’s thesis, the student must…
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Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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Is your Business on LinkedIn?

With over 660+ million users currently, LinkedIn is about building connections and networks. It has the ability to tap into the existing connections and grow your business through word of mouth. It is one of the top-rated social networks for lead generation. When we talk about social media, the first thing that strikes is Facebook.…
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10 Terms That You Should Know in Digital Marketing

Digital Marketers have their own language, just like doctors and lawyers. Since its constantly evolving, the dictionary is still in making.. As a digital marketer, it is important to know some of the most poplar terms used to increase the confidence in your strategic communication. Here’s Top 10 terms that you should know in Digital…
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