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Category: Digital Marketing

Digital Marketing Concepts

INSTAGRAM SHADOWBAN: WHAT IS IT AND HOW TO REMOVE IT?

Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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Impact of Apple’s iOS 15 On Email Marketing

Click and Open Rate are two important metrics for measuring email success for an email marketer. This time Apple has announced its update on iPhone which will affect the method by which email marketers use the open rate metric. This iOS 15 Update will impact email marketing.  WHAT IS THIS NEW PRIVACY UPDATE? “Privacy has…
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HOW TO GET STARTED WITH YOUR DIGITAL MARKETING CAREER?

Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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6 Email Automation Campaign for an E-Commerce Business

Automated Email Campaigns are the most powerful and inevitable tool for communicating with your customers. As an E-Commerce marketer, you have a unique opportunity to add value through email marketing. Email Automation can help in enhancing customer experience by ensuring that the right people receive the right content at the right time. Email Marketing Automation…
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HubSpot Marketing Hub: 7 Features that you should know

A good marketing tool is a great asset for any organization to execute, track and improve its marketing strategies. Such as Hubspot Marketing Hub, a marketing software used by marketers all around the world. There are ample digital marketing tools in the market to choose from for your day-to-day marketing activities. However, HubSpot Marketing Hub…
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Traits of Good Digital Marketing Agency

8 Traits of Good Digital Marketing Agency

What are the traits of a good digital marketing agency? How do you get the most suitable agency for your work? Several organizations, big or small, face this question. Organisations are often confused between investing in a marketing team who can manage all the activities in-house and hiring a good digital marketing agency. If its…
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Shail Digital is now a Hubspot Solutions Provider

Shail Digital is now a Hubspot Solutions Provider

Shail Digital has joined HubSpot’s Solutions Provider Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

Role of Artificial Intelligence In Marketing: Leverage Human-Technology Interactions

Personalisation, Customisation and Predictive Analysis for enhanced customer experience Artificial Intelligence was one of the most discussed trends in 2019. It has taken the marketing industry by storm in 2020. AI technology is more accessible today than ever. It can play an influencing role for brands of all sizes and shapes. Integration of artificial intelligence…
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2020: Check Out Gmail Features

Google has constantly been enhancing Gmail features to enhance the user experience. Gmail’s persistent effort makes it one of the most organised and safe inboxes. There are some Gmail features that you may not have noticed because Gmail updates your inbox automatically. Check out the new Gmail features Confidential Mode This is one of the…
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Celebrating 50 years of Email

Email is celebrating 50 years of its existence. It has been an incredible journey! How so? Well, we had a little interview with the emails. How they feel about the whole new world of digital platforms that are offering many channels to communicate. Email answered very proudly “we are here to stay!” The digital technology…
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