AI is putting the world of digital marketing on a new track, rapidly changing the way things work. Search Engine Optimisation (SEO) is one such component that’s facing a shift. With Generative Engine Optimisation or GEO, SEO strategies and tactics have taken a new turn. In this blog, we will explore what GEO is, how…
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What truly attracts B2B buyers to a product or solution? We often assume B2B buying is purely logical, driven by budgets, checklists, and approval chains. But behind every decision is a human being. And humans are deeply influenced by psychology. That’s where B2B marketing psychology comes in. Daniel Kahneman’s System 1 and 2 model shows…
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Introduction: Why Online Reputation Management Matters in B2B In today’s digitally driven world, a company’s reputation is shaped long before a sales conversation begins. Buyers are doing their homework, researching, comparing, and forming opinions based on what they find online. That’s where Online Reputation Management (ORM) comes into play. At its core, online reputation management…
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Explore the secrets behind impactful social media campaigns through real-world examples from leading brands. From Amul’s timely and witty topical ads to Swiggy’s viral ‘Voice of Hunger’ challenge, discover how brands like Zomato, Dunzo, and Spotify leverage humor, user-generated content, and personalization to engage audiences effectively. These case studies exemplify the power of creativity, community-building, and staying relevant in today’s dynamic digital landscape.
Click and Open Rate are two important metrics for measuring email success for an email marketer. This time Apple has announced its update on iPhone which will affect the method by which email marketers use the open rate metric. This iOS 15 Update will impact email marketing. WHAT IS THIS NEW PRIVACY UPDATE? “Privacy has…
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