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Digital Marketing Concepts

HOW TO OPTIMIZE YOUR LANDING PAGE?

A landing page (LP) is a page that you “land” on by clicking an ad or a campaign or link. As you browse and navigate the internet, you visit landing pages all the time. The goal of creating the landing pages is to convert the traffic into leads. If the landing pages are optimised, the…
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Impact of Apple’s iOS 15 On Email Marketing

Click and Open Rate are two important metrics for measuring email success for an email marketer. This time Apple has announced its update on iPhone which will affect the method by which email marketers use the open rate metric. This iOS 15 Update will impact email marketing.  WHAT IS THIS NEW PRIVACY UPDATE? “Privacy has…
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7 Things That Will Help You Prepare For A Virtual Interview

The job market is booming again. Bigger corporates are on a hiring spree, but the office hasn’t started in full swing. Candidates are in their hometown and the trend of “virtual interview” is the new normal for recruiters. Being a remote recruiter and arranging for virtual interviews, I felt the need to have some guidelines…
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