A landing page (LP) is a page that you “land” on by clicking an ad or a campaign or link. As you browse and navigate the internet, you visit landing pages all the time. The goal of creating the landing pages is to convert the traffic into leads. If the landing pages are optimised, the…
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Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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With over 660+ million users currently, LinkedIn is about building connections and networks. It has the ability to tap into the existing connections and grow your business through word of mouth. It is one of the top-rated social networks for lead generation. When we talk about social media, the first thing that strikes is Facebook.…
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The world is becoming more and more digitized. Customers don’t just search for products or services, they want to get these results at arm’s length. Hyper-local Marketing helps such google search users to look for services or business around their area. Users rely on local-based search results to get the most relevant option. This certainly…
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Digital Marketers have their own language, just like doctors and lawyers. Since its constantly evolving, the dictionary is still in making.. As a digital marketer, it is important to know some of the most poplar terms used to increase the confidence in your strategic communication. Here’s Top 10 terms that you should know in Digital…
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Many many years ago, when someone had to complete a project or research, they used to go to the library and spend hours and hours to find the answers to their questions. The way knowledge is sought today is very different. Digital search, most popularly through Google Search has made information seeking very easy and…
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