With a record-breaking 91% of B2B marketers reporting success in generating leads through video content, it’s clear that B2B video marketing is no longer a fad but a powerful force shaping the B2B marketing landscape. If you’re not already using B2B video marketing in 2024, add it to your marketing “to-do” list for the following…
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Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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Click and Open Rate are two important metrics for measuring email success for an email marketer. This time Apple has announced its update on iPhone which will affect the method by which email marketers use the open rate metric. This iOS 15 Update will impact email marketing. WHAT IS THIS NEW PRIVACY UPDATE? “Privacy has…
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Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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Automated Email Campaigns are the most powerful and inevitable tool for communicating with your customers. As an E-Commerce marketer, you have a unique opportunity to add value through email marketing. Email Automation can help in enhancing customer experience by ensuring that the right people receive the right content at the right time. Email Marketing Automation…
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What are the traits of a good digital marketing agency? How do you get the most suitable agency for your work? Several organizations, big or small, face this question. Organisations are often confused between investing in a marketing team who can manage all the activities in-house and hiring a good digital marketing agency. If its…
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Shail Digital has joined HubSpot’s Solutions Provider Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.
Everyone is producing content – not daily or hourly, but every second. But is content working showing the results as it should? SEMrush reports that 91% of marketers from 39 countries invested massively in content marketing in 2019. From blog posts to promotional emails, every business today is focused on content marketing. But are you,…
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Personalisation, Customisation and Predictive Analysis for enhanced customer experience Artificial Intelligence was one of the most discussed trends in 2019. It has taken the marketing industry by storm in 2020. AI technology is more accessible today than ever. It can play an influencing role for brands of all sizes and shapes. Integration of artificial intelligence…
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