Digital Marketing Concepts
Rebranding: More Than Just a New Logo Rebranding isn’t just about changing a logo, it’s about adapting to change and staying relevant in a dynamic market. Brands evolve for various reasons: shifts in consumer preferences, market expansion, mergers, or even reputation recovery. A successful rebrand helps businesses maintain their competitive edge and strengthen their connection…
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The recent release of DeepSeek has created waves in the AI industry by challenging existing models like ChatGPT with its efficiency, cost-effectiveness, and open-source approach. But how does it actually perform in real-world use cases? To answer this, we tested both models on various queries across four key categories: General Knowledge, Problem-Solving, Creative Writing, and…
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Discover the latest SEO trends for 2025 With the advent of AI and its increased proliferation across search engines, it is imperative to set yourself apart from other market players. To this end, it is important to recognize that SEO remains ever-evolving and that companies must have a dynamic approach to its trends. So here…
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“Why isn’t my social media performing better? I’m posting regularly, but the engagement just isn’t there!” If this sounds familiar, you’re not alone. Social media for business is no easy feat. Many brands struggle to break through the noise on social media. With algorithms constantly changing and audiences demanding more personalized and meaningful interactions, the…
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Explore the best social media management tools for 2025, packed with AI-powered insights, smart automation, and real-time analytics. From Hootsuite’s enhanced team collaboration to Later’s visual planning for Instagram, discover top platforms to streamline your strategy, boost engagement, and elevate brand performance across multiple channels.
Omnichannel marketing aligns all your marketing channels to create a seamless, unified customer experience. With consistent messaging across platforms, businesses can boost customer engagement, retention, and conversions, while delivering personalized interactions. Discover how Shail Digital can help you implement this strategy to enhance brand loyalty and maximize ROI.
Ever feel like you’re constantly churning out content, but not getting the mileage you hoped for? Well, you’re not alone. In the ever-evolving land of digital marketing, creating fresh content regularly is an imperative. This can either eat up your time or be exhausting. Here’s where repurposing content becomes your savior. The good news: you…
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Explore the secrets behind impactful social media campaigns through real-world examples from leading brands. From Amul’s timely and witty topical ads to Swiggy’s viral ‘Voice of Hunger’ challenge, discover how brands like Zomato, Dunzo, and Spotify leverage humor, user-generated content, and personalization to engage audiences effectively. These case studies exemplify the power of creativity, community-building, and staying relevant in today’s dynamic digital landscape.
Discover key sustainable and ethical marketing practices for 2024. Learn from successful brands and find out how to make a positive impact while building trust with your audience.
As social media marketing continues to grow rapidly, marketers are constantly on the lookout for efficient ways to manage multiple social networking sites, save time, and increase efficiency. The best solution to this is the use of social media management tools, which are essential when considering what are social media tools and how they can…
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