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Category: SEM

Digital Marketing Concepts

GO LOCAL: Hyper-Local Marketing

The world is becoming more and more digitized. Customers don’t just search for products or services, they want to get these results at arm’s length. Hyper-local Marketing helps such google search users to look for services or business around their area. Users rely on local-based search results to get the most relevant option. This certainly…
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10 Digital Marketing Terms You Should Know

Digital Marketers have their own language, just like doctors and lawyers. Since its constantly evolving, the dictionary for digital marketing terms is still in the making. As an online marketer, it is imperative to know some of the most popular terms used to increase the confidence in your strategic communication. To be a top-tier digital…
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Search Engines – the stories half known

Many many years ago, when someone had to complete a project or research, they used to go to the library and spend hours and hours to find the answers to their questions. The way knowledge is sought today is very different. Digital search, most popularly through Google Search has made information seeking very easy and…
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