11 Instagram Hacks For Higher Engagement
Instagram has evolved substantially over the past decade, as has its audience, its business features, its algorithms, and its technological capabilities. Instagram’s tremendous growth has made updating a business’ Instagram presence a necessity. It had the largest audience in India compared to the rest of the world during Jan 2022, with a total of 230.25 million users. While many people use Instagram to share their lives, others use it as a key component of personal branding to market themselves and expand their businesses. As a digital marketing expert, we’ll help you to get your amazing content discovered by more people for your brand.
Want to boost your Instagram engagement but don’t know where to start? Here are 11 Instagram Hacks For Higher Engagement. Using these hacks, you will be able to target the right audience at the right time in a smart way, since Instagram only shows posts that perform well organically.
If you want to use this powerful platform successfully, you must become familiar with these 11 Instagram engagement hacks. The strategies and hints within the hacks listed on this blog will help you increase Instagram account engagement for your company or brand.
#1. User-Generated Content
Generating UGC for your brand is the first hack. In other words, it is referred to as “user-generated content” (UGC), which is written by others about the products, services, or reputation of your business.
You can DM someone else’s content on Instagram, be tagged in it, or receive an @mentioned post. The majority of the time, it’s your existing customers who produce the content, but it could also be your future clients or your audience at large.
#2. Discover New Audiences with Hashtags
One of the best ways to boost Instagram engagement is to offer unique value to your followers. You can do this by commenting on others’ posts and by using relevant hashtags on your post.
By doing this, you can create more visible content, make it more searchable, and increase your engagement rate.
If your content is relevant to your audience, they are more likely to share it with their friends. Moreover, you can also use hashtags in Instagram stories. Place them in the text or as a sticker in your story.
#3. Post carousels and Reels
Boost your Instagram engagement with the Reels tool. With this feature, you can create 60-second videos with text, animations, effects, and music. And hence, you can get more visibility and sales.
Carousel posts have the highest engagement rate per impression. Adding videos to your Instagram Stories can make them more interesting and appealing to your audience.
You can also schedule them for a specific date or time. Several types of feed posts are available to you: carousel, video, and image. If your strategy is to utilize all three, how do you know which one to focus more on?
No worries, Shail Digital offers comprehensive content marketing services in response to this need.
#4. Schedule Instagram posts using automation tools
Make the most of your time by scheduling your Instagram posts with a scheduler. Instagram has recently launched a new feature to schedule reels on prior. This avoids unnecessary hustle at the last moment. The Instagram algorithm prioritizes recent posts over older ones. As a result, the most recent posts will be seen by the most users.
Image: Meta Business Suite’s user interface
Get more followers and higher engagement by scheduling your posts in advance. These tools enable you to engage with prospective followers faster and more efficiently and be consistent with your post. For instance, using an automation tool like Meta Business Suite or Hootsuite enables businesses to target potential customers and competitors by pinpointing their influencers.
To use the Meta Business Suite to post on Facebook and Instagram, you must set up your professional business account.
#5. Create Instagram Guide
Another way to promote your business on Instagram is to create an Instagram guide. A guide can provide valuable information to potential customers and shareable content in a feed. In addition to that, Instagram shopping is much easier to set up than it used to be. However, before you can get started, you’ll need to have a business account and sell physical products. Also, you’ll need a Facebook page linked to your Instagram account to ensure your customers find what they’re looking for.
#6. Include Story Highlights In Your Instagram Handle
Instagram also has the Story feature, which allows users to add text to their stories.
Users can emphasize unique information and insights in this manner. You can alter the font features in their stories, such as the font type and size. Additionally, you can change the tags on your Instagram posts.
If you’re unsure of which hashtags will garner the most views, you can also include a caption. You can conduct interactive polls with your followers by posing questions to them. This will help you understand your audience better and target the right demographic. It also makes you more interactive and makes your customers feel like friends. Even better, you can use the chat sticker to quiz your audience further.
#7. Add links in Your Story
A great way to boost engagement and conversion rates on Instagram is by including links in your stories.
To increase sales, for instance, you could use a direct link to a booking service, or you could use a direct link to buy concert tickets. In a similar vein, you can advertise a new release by including a link to a specific product page in your company’s bio. Instagram expanded the ability to include links in Stories in late 2021. Initially only accessible to users with business accounts, this feature is now open to all users. A link can be made using the “See More” function. Instagram will display a preview of the link before you publish it. By pinching or dragging the link sticker, you can also adjust its size.
#8. Do it Live (Q&A Sessions + Contests + Giveaways)
Be the first to comment on an influencer’s photo, you will drive traffic to your own page and posts. This concept applies to anyone who has a large number of followers. If your comment receives a lot of Insta-love, it will be visible to the many people who view that post.
Additionally, you can use it to advertise your appearances on Instagram Live. By soliciting feedback through Q&A polling and live sessions, holding giveaways, and interacting with your followers via direct messages (DMs) and the comment section below, you can create more engaging posts that can draw in new customers. Your goal as a business owner is to help your clients and find solutions to their problems. To grow, you must interact with your audience. As a result, it will really help you increase your following and brand awareness.
#9. Analyze the Active Posting Time
There are a few key times of the day to post on Instagram and a few things to keep in mind to ensure maximum engagement. For example, according to HubSpot, Mondays and Wednesdays are the best days to post. However, you may need to experiment with the timing of your posts before committing to a set time.
The early morning is a prime time for posting. Usually, people have not gotten much sleep the night before and are likely to be ruminating over your post. Alternatively, if your audience is a mix of tech workers and media professionals, the best time to post is in the late afternoon or early evening.
The most effective time to post on Instagram depends on your audience. You might post at the same time every day or try varying times. Some apps will allow you to analyze each post to find the most effective posting times. Alternatively, you can use an app like Instagram Insights to see which time is most effective for your account.
#10. Add a Live Location from Your Area
Make sure to tag your location in photos and stories and use local hashtags. If you are taking a photo of your family in front of the Golden Gate Bridge, then it might be fun to add your live location so others can find it as well.
This will give others an idea of where the picture was taken, and it can also help those that visit the area . Turn on live location to automatically add the location at your Instagram Post.
This will allow Instagram algorithm to sort your post and make it reachable according to the local location you have inserted. Hence, converting more leads for customer retention.
#11. Invite Collaborators
Instagram takeovers can be fun and interactive for your audience. They’re also an excellent way to build an engaged community. Choose who you’d like to collaborate with and plan your content accordingly. Invite your coworkers, employees, or customers to become your collaborators. When you’re ready to start collaborating, you can click on the “Invite Collaborators” tab in your account settings.
Key Takeaways
Instagram has made a name for itself as a powerful marketing tool for businesses looking to expand their customer base and visibility. You should now be able to see why your business should use Instagram after reading these 11 Instagram hacks for 2022.
Create a social profile that accurately represents the goals of your business, because engagement is the key to customer retention and brand loyalty. These simple hacks and tips will help more customers discover all of these wonderful things.
The benefits have been proven; now it’s time for your company to take advantage and drive results. Allow us to assist you in customizing and developing an end-to-end Instagram marketing strategy for your digital marketing journey, resulting in both community engagement and community growth.
Reference – HubSpot Instagram Hacks
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