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Category: Content Marketing

Digital Marketing Concepts

latest SEO trends

Mastering Search: The Latest SEO Trends Shaping 2025

Discover the latest SEO trends for 2025 With the advent of AI and its increased proliferation across search engines, it is imperative to set yourself apart from other market players. To this end, it is important to recognize that SEO remains ever-evolving and that companies must have a dynamic approach to its trends. So here…
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Repurposing Content: Unlock the Full Potential

Ever feel like you’re constantly churning out content, but not getting the mileage you hoped for? Well, you’re not alone. In the ever-evolving land of digital marketing, creating fresh content regularly is an imperative. This can either eat up your time or be exhausting. Here’s where repurposing content becomes your savior. The good news: you…
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5 Best Social Media Campaigns: What We Can Learn

Explore the secrets behind impactful social media campaigns through real-world examples from leading brands. From Amul’s timely and witty topical ads to Swiggy’s viral ‘Voice of Hunger’ challenge, discover how brands like Zomato, Dunzo, and Spotify leverage humor, user-generated content, and personalization to engage audiences effectively. These case studies exemplify the power of creativity, community-building, and staying relevant in today’s dynamic digital landscape.

Video Marketing Guide

B2B Video Marketing: A Comprehensive Guide

With 91% of marketers successfully generating leads through video content, it’s clear that video is a powerful tool in any B2B marketing strategy. If you haven’t embraced it yet, make it a priority for the coming year. Videos offer unique advantages, but crafting engaging, audience-specific content can feel overwhelming. What types of videos should you…
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INSTAGRAM SHADOWBAN: WHAT IS IT AND HOW TO REMOVE IT?

Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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Impact of Apple’s iOS 15 On Email Marketing

Click and Open Rate are two important metrics for measuring email success for an email marketer. This time Apple has announced its update on iPhone which will affect the method by which email marketers use the open rate metric. This iOS 15 Update will impact email marketing.  WHAT IS THIS NEW PRIVACY UPDATE? “Privacy has…
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HOW TO GET STARTED WITH YOUR DIGITAL MARKETING CAREER?

Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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6 Email Automation Campaign for an E-Commerce Business

Automated Email Campaigns are the most powerful and inevitable tool for communicating with your customers. As an E-Commerce marketer, you have a unique opportunity to add value through email marketing. Email Automation can help in enhancing customer experience by ensuring that the right people receive the right content at the right time. Email Marketing Automation…
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Traits of Good Digital Marketing Agency

8 Traits of Good Digital Marketing Agency

What are the traits of a good digital marketing agency? How do you get the most suitable agency for your work? Several organizations, big or small, face this question. Organisations are often confused between investing in a marketing team who can manage all the activities in-house and hiring a good digital marketing agency. If its…
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Shail Digital is now a Hubspot Solutions Provider

Shail Digital is now a Hubspot Solutions Provider

Shail Digital has joined HubSpot’s Solutions Provider Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.