“Why isn’t my social media performing better? I’m posting regularly, but the engagement just isn’t there!” If this sounds familiar, you’re not alone. Social media for business is no easy feat. Many brands struggle to break through the noise on social media. With algorithms constantly changing and audiences demanding more personalized and meaningful interactions, the…
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Explore the best social media management tools for 2025, packed with AI-powered insights, smart automation, and real-time analytics. From Hootsuite’s enhanced team collaboration to Later’s visual planning for Instagram, discover top platforms to streamline your strategy, boost engagement, and elevate brand performance across multiple channels.
Explore the secrets behind impactful social media campaigns through real-world examples from leading brands. From Amul’s timely and witty topical ads to Swiggy’s viral ‘Voice of Hunger’ challenge, discover how brands like Zomato, Dunzo, and Spotify leverage humor, user-generated content, and personalization to engage audiences effectively. These case studies exemplify the power of creativity, community-building, and staying relevant in today’s dynamic digital landscape.
Discover key sustainable and ethical marketing practices for 2024. Learn from successful brands and find out how to make a positive impact while building trust with your audience.
As social media marketing continues to grow rapidly, marketers are constantly on the lookout for efficient ways to manage multiple social networking sites, save time, and increase efficiency. The best solution to this is the use of social media management tools, which are essential when considering what are social media tools and how they can…
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Instagram has evolved substantially over the past decade, as has its audience, its business features, its algorithms, and its technological capabilities. Instagram’s tremendous growth has made updating a business’ Instagram presence a necessity. It had the largest audience in India compared to the rest of the world during Jan 2022, with a total of 230.25…
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Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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A good marketing tool is a great asset for any organization to execute, track and improve its marketing strategies. Such as Hubspot Marketing Hub, a marketing software used by marketers all around the world. There are ample digital marketing tools in the market to choose from for your day-to-day marketing activities. However, HubSpot Marketing Hub…
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Why do some posts go viral with engagement while others fall off with just a few courtesy likes? After all, all brands put in a lot of effort to create those posts. Let’s look at how the Facebook algorithm works. The Facebook algorithm ranks all the posts from friends and fans. It determines “meaningful interactions”…
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