In 2020, COVID first hit the health of people, then the economy and deeply impacted the mindset of the people and the organizations. For organizations who thought employees will not produce the same result if they work from home, things changed! There was no option, but to adapt and accommodate the new style of working…
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SaaS Marketing is analysing and addressing a customer’s pain points at each stage of their journey. The purpose of building a SaaS marketing campaign is to generate leads for which you should have a strong lead magnet. To know the lead magnet a SaaS campaign should understand the buyer persona at every stage of the…
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Software as a Service (SaaS) products needs a unified marketing approach. SaaS marketing strategies involve the use of all marketing channels as the product as well as the target audience; both are in the digital space. Thus, marketing efforts need to stand out to attract new customers that will sign-up for the long haul. Although…
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A landing page (LP) is a page that you “land” on by clicking an ad or a campaign or link. As you browse and navigate the internet, you visit landing pages all the time. The goal of creating the landing pages is to convert the traffic into leads. If the landing pages are optimised, the…
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Have you ever heard of the term ‘shadowbanning’? That monster is what keeps young “influencers” awake at night. The infamous Instagram “shadowban” can be applied to you for a variety of reasons, one of which is your hashtag selection. Hashtags are a great way to increase your Instagram followers and reach more people. When you…
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Click and Open Rate are two important metrics for measuring email success for an email marketer. This time Apple has announced its update on iPhone which will affect the method by which email marketers use the open rate metric. This iOS 15 Update will impact email marketing. WHAT IS THIS NEW PRIVACY UPDATE? “Privacy has…
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The job market is booming again. Bigger corporates are on a hiring spree, but the office hasn’t started in full swing. Candidates are in their hometown and the trend of “virtual interview” is the new normal for recruiters. Being a remote recruiter and arranging for virtual interviews, I felt the need to have some guidelines…
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Introduction Linkedin lists “Digital Marketer” among the top 10 most in-demand jobs. Graphics designer, customer service specialist, data analyst are other profiles in the list that are somewhat related to “Digital Marketing.” The demand for digital marketing professionals is at its peak as more than 95% of the companies have adopted digital strategies. Since every…
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Automated Email Campaigns are the most powerful and inevitable tool for communicating with your customers. As an E-Commerce marketer, you have a unique opportunity to add value through email marketing. Email Automation can help in enhancing customer experience by ensuring that the right people receive the right content at the right time. Email Marketing Automation…
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A good marketing tool is a great asset for any organization to execute, track and improve its marketing strategies. Such as Hubspot Marketing Hub, a marketing software used by marketers all around the world. There are ample digital marketing tools in the market to choose from for your day-to-day marketing activities. However, HubSpot Marketing Hub…
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